Reputation at Risk |  | Author: Alex Harris
Publisher: Masterstroke Group
Category: eBooks
In Stock
Format: Kindle Book
Media: Kindle Edition
Edition: 1
ASIN: B003V1WJ5E
Publication Date: July 9, 2009
| | |
| Editorial Reviews:
Product Description
Reputation at Risk is a concise and thoughtful study of the issues, aims and means of managing reputational risk in the context of the increasingly important issues of corporate social responsibility, business ethics, sustainability and leadership. Reputation, says author Alex Harris, underpins the performance and future profitability of companies; the performance and stability of governments. It is the difference between getting investors and getting slammed in the press; getting sales, and getting shut down by environmental groups. Your reputation precedes you.
Reputation at Risk is an insightful, non-academic analysis of companies, of situations, and circumstances that remind us of the fragility and importance of a good corporate reputation. Even for the uninitiated, this is an easy engaging read, much like In Search of Excellence or One Minute Manager. You will be shocked, you might be entertained or learn something, but you will most definitely find yourself thinking about the issues raised long after you have finished reading it.
|
|
|
